BBP is paused — not gone.

We did not close.
We paused to build the next chapter.

BBP — short for Big Blue People — began with a simple mission: make trusted services easier to discover, coordinate and deliver. We still believe in that mission. Now we are rebuilding around AI agents, practical automation and knowledge available at the user's fingertips.

See what we are building → View our EU-Startups profile ↗

Swiss company Founded in 2018 Built between Switzerland and Patagonia

AI-powered service journey

Customer conversation

I need someone to repair a leaking pipe this week.

I can help. I found the service details, availability and next step. Shall I arrange it?

Tomorrow afternoon works.

Done. I will keep you updated here.

CustomerOne natural messageThe request is understood immediately.

AI AgentAnswers, routes and actsWith a human handoff when needed.

BusinessEverything in one clear flowLess friction. Faster service. Full visibility.

2018BBP founded

SwitzerlandCompany foundation and global reach

PatagoniaReal operating businesses as our test lab

September 2026Planned ChattyPilot launch

Our story

From a service marketplace to AI-powered operations.

We chose to pause the original platform instead of leaving a legacy experience online while our focus moved elsewhere. That pause gave us room to learn, build and rethink the problem around AI agents, automation and business knowledge.

2018

BBP launches

A marketplace concept for offering services, finding professionals and making everyday service access easier.

Today

Our focus is El Bolsón AI

We audit workflows, install useful automations, build AI agents and create practical AI Operating Systems for owner-led businesses.

BBP returns with AI at the core

Our goal is to make skilled and blue-collar services easier to discover, coordinate and deliver globally — with trusted human professionals supported by AI.

What we are building now

El Bolsón AI turns AI from a tool into a working system.

El Bolsón AI is the founder-led implementation studio built by BBP GmbH. We identify where work gets stuck, choose the highest-value automation and connect AI agents to the tools a business already uses.

AI Automation Audit

Map workflows, identify the strongest opportunities and turn vague AI ambition into a prioritized implementation plan.

Workflow and bottleneck mapping
Impact-versus-effort priorities
Architecture, cost and roadmap

Customer Conversation AI

Always-on customer communication through ChattyPilot across WhatsApp, Instagram, Facebook Messenger and web chat.

Lead capture and FAQs
Bookings and follow-up
Human handoff with context

AI Operating System

Internal agents, approvals, knowledge, reporting and connected workflows installed as one practical operating layer.

AI agents and knowledge base
Human approval gates
Connected workflows and reporting

Explore El Bolsón AI →

Coming in September 2026

A BBP product

Meet ChattyPilot: your AI social media autoresponder, fully under your control.

ChattyPilot helps businesses respond faster across WhatsApp, Instagram and Facebook Messenger, capture leads, answer common questions, book the next step and bring a human into the conversation whenever judgement is needed.

WA WhatsApp IG Instagram FB Facebook Messenger

Train it on your businessYour knowledge, offers, policies, tone and frequently asked questions.

Keep controlChoose what it can answer, what it can do and when it must hand over.

Respond around the clockGive customers a useful first response even when your team is offline.

Hand off with contextYour team sees the conversation and continues without starting again.

Preview ChattyPilot → Discuss ChattyPilot with Gustavo ↗

ChattyPilot · Conversation Control Center

online

Live conversationsAll channels · Today

37answered

8leads

2handoffs

Maria · WhatsAppNew inquiry · 14:08

AI replying

Hi, are you open today and can I book for 18:00?

Yes — we are open. I found availability at 18:00. Would you like me to reserve it under your name?

Yes please. We are four people.

Perfect. I have the details. Before I confirm, I need one quick approval from the team.

Human approval requested
Full conversation context includedOpen →

Gustavo HuenelafFounder & CEO · BBP GmbH

Founder-led

Built by Gustavo Huenelaf and BBP GmbH.

BBP is a Swiss company founded by Argentine entrepreneur Gustavo Huenelaf. His background spans finance, treasury, systems implementation, automation and the hands-on operation of technology and physical businesses across Switzerland, Europe and Argentina.

18 yearsFinance, treasury and systems

CH · ARSwitzerland and Argentina

Hands-onFounder-led implementation

Feel free to connect with Gustavo and discuss AI, automation, AI agents, AI Operating Systems — or the idea you are currently trying to turn into something real.

Connect with Gustavo on LinkedIn

The next chapter

BBP will be back — with AI capabilities the original platform could never have had.

We are not publishing a relaunch date yet. What we can say is that the original problem still matters to us. As El Bolsón AI and ChattyPilot mature, we plan to revisit BBP with a stronger foundation: agents that understand intent, trusted business knowledge that is instantly accessible, smarter coordination and human professionals brought in at exactly the right moment.

Same mission. Better technology. A more useful experience.

Follow the work at El Bolsón AI → See ChattyPilot ↗